CypherCon 2025

Crisis Management 101: How to Manage the Unexpected

David Bernstein

Abstract:

Crisis Management 101: How to Manage the Unexpected

Have you ever been involved in an emergency that went exactly to plan? Me neither.

Emergencies create impacts that we are not always able to anticipate, and they are rarely limited to a single person or department. There are ripples across the rest of your team and organization. Some of these are tangible or can be felt immediately, and some are more abstract. The most important part of Crisis Management is understanding how to manage the initial incident and its cascading effects and then learning how to manage the unexpected.

In this session, we will explore how to identify and plan for potential impacts from different types of incidents. We will also discuss how to put frameworks in place for dealing with issues that seem to come out of nowhere.

Attendees will walk out of this session with new information for how to identify upstream and downstream stakeholders, how to incorporate these stakeholders into their incident response and resilience planning, and how to create a response framework for managing all the unanticipated issues that will pop up.

David Bernstein

An Unexpected Crisis 

David Bernstein is a Principal Consultant with BSI. He has over 15 years of experience in emergency response, emergency management, and business continuity and resilience planning. He has supported clients in developing and overseeing enterprise resilience strategies with local and global footprints. In addition to strategic program development, David has also developed facility recovery plans and acted as a Subject Matter Expert (SME) to support COVID-19 safety and recovery efforts. Prior to being a consultant, he was an Emergency Manager in healthcare, leading initiatives spanning individual hospitals to multi-facility health networks. David has also acted as a strategic advisor on multi-agency initiatives at the local and regional level, including coalitions and consortiums ranging in size and scope.

David holds internationally recognized credentials in Emergency Management and Business Continuity and brings significant experience in leading teams to develop corporate emergency response and business continuity programs, often from a ground zero start point.